To overview		Carl Zeiss at OPTI 2005

	A Promising Future as a Carl Zeiss Relaxed Vision Centre!		Downloads and Links
			Further Information Deutsche Version
	AALEN/Germany, 28.01.2005. Changes are currently impacting the market and their long-term consequences are already evident: in the future, product prices will no longer determine the success of independent opticians. Instead, services and brands will set the pace in the competitive arena! To help ophthalmic businesses boost their image and present themselves optimally to their clients, Carl Zeiss offers a unique combination: an innovative technology and a convincingly strong brand! With these unbeatable benefits, Carl Zeiss is offering opticians a new dimension in ophthalmic consultation and is supporting them with a marketing strategy that will provide them with a clear competitive edge. The ophthalmic business as a Relaxed Vision Centre! Equipped with the innovative, digital centration system from Carl Zeiss, the Relaxed Vision Terminal (RV Terminal), and in conjunction with high-quality, high-tech ZEISS Clarity lenses, the optician can provide patients with a totally new experience for their eyes: extremely comfortable, individually optimized Relaxed Vision. The perfect result of the optimum interaction of the human eye with branded lenses from ZEISS. This symbiosis of physiology and leading-edge technology is guaranteed by the Relaxed Vision Terminal from ZEISS. By the early integration of the Relaxed Vision Terminal during the consultation, opticians convey to their patients a fascinating experience of state-of-the-art optical technology, leading quality and optimum eye care! For the patient, an individually optimized measurement process, the use of the Relaxed Vision Terminal and the implementation of the data in the form of perfect lens quality is the visible expression of ophthalmic expertise, resulting in maximum visual comfort. Measurement and centration with the Relaxed Vision Terminal guarantees optimum lens fitting thanks to 1/10 millimetre precision. Even with a measuring inaccuracy of just 1 mm per eye, modern spectacle lenses lose up to 50 % of their possible optical performance. This irritates opticians and leads to unsatisfied patients. With the use of advanced materials, progressive lenses or aspheric lenses, the wearer only enjoys optimum vision if the measurement performed by the optician is exact. The Relaxed Vision Terminal provides maximum visual comfort exactly tailored to the special needs of each individual eye. In combination with ZEISS Clarity branded lenses, the RV Terminal provides the ultimate in visual excellence. It provides the patient with Relaxed Vision, and the optician with an unbeatable competitive edge on the market. In addition, the extended Relaxed Vision Terminal Pro centration system and the new Polatest E II from Carl Zeiss offer further innovative features for optimum eye care: measurement and centration simply cannot be any more precise, fast or convenient. The optician as a Relaxed Vision Consultant The innovative Relaxed Vision technology underlines the optician’s expertise and guarantees opticians many different possibilities for standing out against their competitors on the market: The use of the systems helps Relaxed Vision Consultants to set themselves apart from their competitors, as the measurement procedure creates substantial added value: price protection The exact fitting of individualized lenses with the Relaxed Vision Terminal allows the sale of high-quality, high-tech lenses: value creation The use of the system underscores the optician as state of the art, makes lens fitting an interesting and enjoyable experience, and increases the level of “mouth-to-mouth propaganda”: customer loyalty Exact fitting of ZEISS Clarity lenses leads to more satisfied patients and fewer complaints: cost minimisation With a Relaxed Vision Terminal, a training course at the ZEISS Academy and the Relaxed Vision Starter Kit, Carl Zeiss is supporting the optician as a Relaxed Vision Consultant who gives his or her business a new, distinct image as a Relaxed Vision Centre. Today, only clear differentiation can guarantee the continued success of an ophthalmic enterprise! Extensive communication measures, eye-catching POS materials and a certificate from Carl Zeiss identify the optician’s business as a Relaxed Vision Centre and give it a new, distinct image: Leading edge consultation with ZEISS in the Relaxed Vision Centre! Image download (JPG, 188 kB) Photo 1: Relaxed Vision – for a promising future. Image download (JPG, 639 kB) Photo 2: Relaxed Vision with the new digital centration measuring system. Wolfgang Steinhübel Marketing Services Carl Zeiss Vision GmbH Phone: +49 7361 5578-1290 Fax: +49 7361 5578-1312 E-Mail: wolfgang.steinhuebel@vision.zeiss.com Number: 007/05 EL Number of Words: 692 Number of Characters: 5236

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