To overview		Carl Zeiss at OPTI 2005

	ZEISS Clarity: Flawless Branded Lenses with Engraving		Downloads and Links
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	AALEN/Germany, 28.01.2005. Wearers do not immediately see any difference when they look at a spectacle lens – but the quality it provides is of decisive importance for their vision. ZEISS Clarity are lenses from Carl Zeiss, branded lenses at the cutting edge of modern spectacle lens technology. They offer quality in a class all of its own – quality symbolized by the discreet Clarity “Z” hallmark engraved on each and every lens. At first sight, every lens seems to be clear and transparent, but when it is examined under the microscope, it soon becomes obvious that first impressions can be deceptive: micro-particles, streaks and light loss make the difference between low and high quality lenses as clear as daylight. ZEISS Clarity is the result of state-of-the-art innovations in the field of the production technology used for quality optimization. Three unique technologies guarantee consistent optimization using the ultimate in technical expertise: The purity of the raw materials used is guaranteed by filter technologies developed by Carl Zeiss which removes impurities and prevents inclusions. The premium selection process with its unique quality assurance procedure ensures that only flawless lenses are approved. Optimum light delivery is guaranteed by innovative coating processes from the field of high-tech optics used in space technology. The result is ultra-pure lenses that offer healthy vision and major selling points. ZEISS Clarity stands for the proven quality of Carl Zeiss branded lenses and is a byword for premium material, high quality surfaces and innovative coatings. Image download (JPEG, 2,9 MB) Photo: ZEISS Clarity hallmark of quality: Your guarantee of the ultimate in quality. Wolfgang Steinhübel Marketing Services Carl Zeiss Vision GmbH Phone: +49 7361 5578-1290 Fax: +49 7361 5578-1312 E-Mail: wolfgang.steinhuebel@vision.zeiss.com Number: 008/05 EL Number of Words: 282 Number of Characters: 2114

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