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| SILMO 2004 |
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| Aalen, 22.10.2004. “We make it visible.“ is the corporate slogan of Carl Zeiss which stands for the innovative optical know-how of the company and guarantees bundled competence in the field of vision: the UltraVision competence embodied by ophthalmic products from Carl Zeiss which are unparalleled on the market. A competence that delivers the benefits of Relaxed Vision to every user! The branded products of the Carl Zeiss Ophthalmic Products Division offer not only outstanding functionality, but they also perfect the interaction of eye and lenses to create a harmonious dialogue between an advanced optical system and nature. This means tailor-made visual comfort that meets the specific needs of each individual eye, thus permitting brilliant and relaxed vision. Relaxed Vision: an opportunity for opticians to set themselves apart from competitors Relaxed Vision is the result of the optimum interaction of ZEISS centration systems, Relaxed Vision Terminals and ZEISS Clarity branded lenses. The combination of ZEISS products is more than the sum total of single product innovations. It stands for individually optimized vision based on a technological lead in optics. Relaxed Vision offers opticians a golden opportunity to set themselves apart from their competitors: · Profit maximization Optimum measurement using state-of-the-art Relaxed Vision Terminals in combination with ZEISS Clarity lenses guarantees pioneering optical performance, maximum patient satisfaction and a high price level. · Value creation The innovative technology demonstrates a lead in expertise and permits improved quality in measurement and centration. It creates patient loyalty. · Cost minimization Patients experience visual consultation as a visible, state-of-the-art service providing them with optimum care and quality. The result: satisfied patients and fewer complaints. · Image promotion With a Relaxed Vision Terminal, a training course at the ZEISS Academy and the Relaxed Vision Starter Kit, Carl Zeiss supports opticians in becoming Relaxed Vision Consultants who turn their business into a Relaxed Vision Centre with a new, distinctive image. Future-oriented consultation in the Relaxed Vision Centre The key technology for Relaxed Vision consultation is the powerful Relaxed Vision Terminal for innovative measurement and digital centration, guaranteeing maximum precision for optimum visual comfort. It is important to note that, even with the best lens quality, a centration error as small as 1.5 mm can lead to an impairment of as much as 50% in the binocular visual field. The new digital Relaxed Vision Terminal centration system from Carl Zeiss comprises the core functions of Video Infral II in a more compact version with automated shape recording, calibration and centration data determination. The reliable 1/10 mm measuring accuracy ensures that the lenses are optimally tailored to the patient's eyes. The result: immediate wearer tolerance, fewer complaints and convinced patients – in particular those wearing progressive lenses! In combination with ZEISS Clarity branded lenses, the Relaxed Vision Terminal achieves the highest level of perfection. ZEISS Clarity lenses stand for premium material, high-grade surfaces and advanced coatings. Lens production combines the expertise gained from pioneering technological development: the purity of raw materials, quality-controlled premium selection and optimum light delivery that incorporates the know-how of innovative AR coating techniques used, for example, in space technology. Quality is guaranteed by the Clarity seal, a discreet "Z" laser engraving on every ZEISS branded lens. Relaxed Vision consultation: Individually optimized measurement, the use of Relaxed Vision Terminals and the implementation of the data in lenses of perfect ZEISS Clarity quality with subsequent centration enables the optician to turn the consultation into a fascinating visual experience for patients. The patient experiences a new dimension in ophthalmic consultation and excellent, relaxed vision as a result. The unique UltraVision Competence of ZEISS stands for a pioneering approach to vision! The technological leadership of ZEISS provides opticians with a unique selling point which enables them to boost their image on the market. With Relaxed Vision, Carl Zeiss offers its partners the possibility of utilizing this expertise to successfully assert their position against their competitors: with maximum precision, greater patient satisfaction and improved sales opportunities. Relaxed Vision Partners invest in a promising future. Relaxed Vision is vision of the next generation!  Photo: Relaxed Vision – for natural vision. Wolfgang Steinhübel Marketing Communication Phone: +49 7361 591-363 Fax: +49 7361 591-208 E-Mail: steinhuebel@zeiss.de Number: 101/04 EL Number of Words: 694 Number of Characters: 5054 |
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